Introduction
Reporting Period: July 2026
Published: August 2026
This public monthly report combines July activity with the latest rolling 28-day data from Google Search Console and Google Analytics. It shows how visitors are finding Topsail.Fish, what they are reading, and how they are connecting with local captains and businesses.
July at a Glance
- 1,900 unique visitors reached Topsail.Fish
- 36,000 appearances in Google Search results
- 749 visits from Google Search
- 2.1% Google Search click rate
- 8.1 average Google Search position
- 2 minutes 41 seconds average time on page
- 214 captain profile views
- 112 captain fishing report clicks
- 47 visits sent directly to captain websites
- More than 19,000 local ad displays recorded in the available July advertising reports
July brought more visitors to Topsail.Fish, more clicks from Google, and more people looking at captain profiles and fishing reports. These results give the website a strong starting point as summer fishing and vacation activity continues into August.
How Topsail.Fish Is Growing
The report below compares the most recent 28 days with the previous 28-day period using data from Google Search Console. Search Console is Google’s own reporting tool and shows how often Topsail.Fish appears in search results, how many people click through to the website, and where our pages generally appear in those results.
During the latest reporting period, Google showed Topsail.Fish approximately 36,000 times and sent 749 visitors to the website. The click rate reached 2.1%, while the average search position improved to 8.1.
The number of search appearances remained strong, but more people chose to visit the website. That means Topsail.Fish is not only appearing when anglers search for local fishing information—more of those searchers are choosing it as the place to find their answers.
The graph below represents visitors who found Topsail.Fish through unpaid Google Search results.
Understanding the Numbers
Average Position shows where Topsail.Fish pages generally appeared across all the Google searches included in the report. An average position of 8.1 places the website on the first page for many of those searches.
This number naturally changes as Google tests new pages and articles for additional search phrases. A newly published fishing report or guide may begin lower in the results while Google learns which searches it best answers. Established pages can continue moving higher as more people find and use them.
The strongest signs are the combination of impressions, clicks, and click rate. Topsail.Fish continued appearing tens of thousands of times, and more searchers clicked through to the website during the latest reporting period.
Visitors Are Spending Time on the Website
Approximately 1,900 unique visitors reached Topsail.Fish during the latest 28-day reporting period. Visitors spent an average of 2 minutes and 41 seconds on a page.
The home page remained the most visited page, while weekly fishing summaries, pier information, fishing reports, seasonal planning pages, and instructional articles continued bringing people deeper into the website.
The mix of traffic is important. Some visitors arrive looking for current fishing activity, while others are planning a future trip or researching a particular location, species, or fishing technique.
Content Visitors Used in July
July’s most-viewed posts included a broad mix of current reports and long-term fishing resources:
- Jolly Roger Pier
- Topsail Island Fishing Guides, Charters and Reports
- How to Fish New River Inlet
- Topsail Island Fishing Reports
- Topsail Island Fishing Calendar
- Topsail Area Weekly Fishing Report Summary
- Seaview Fishing Pier
- Mono vs. Braid Fishing
Pier pages, current fishing reports, seasonal guides, and how-to articles all gave anglers different ways to enter and explore the website.
Anglers Are Looking at Local Captains
Visitors viewed captain profiles 214 times during July, compared with 158 profile views during June. Captain fishing reports were opened 112 times, up from 82 the previous month.
- 214 captain profile views
- 112 captain fishing report clicks
- 47 captain website clicks
- 3 captain Facebook clicks
- 50 total tracked captain actions
The clearest growth came from profile views and fishing reports. More visitors looked at the captains listed on Topsail.Fish, and more opened reports showing what those captains were finding on the water.
Featured Captain
Captain Mike Hoffman
Captain Mike Hoffman | A native of coastal southeastern North Carolina, Captain Mike Hoffman has been fishing since he was just 5 years old. In fact, he has dedicated himself to being a full-time fisherman since 1987. During his impressive career, he fished the Pro Bass Tour for 11 years, and in this time, he won numerous prestigious awards. Subsequently, he earned his captain’s license in 1998, followed by his Master Captain’s license in 2008, solidifying his professional credentials.
Topsail Island Fishing Guides
Website Feature of the Month
Weekly Fishing Report Summaries
The Topsail Area Weekly Fishing Report Summary brings together current fishing activity from across the Greater Topsail Island area in one easy-to-read report.
Each Wednesday’s summary covers recent conditions, active species, pier and surf activity, inshore and offshore trends, and the best opportunities for the days ahead. These reports help anglers decide where to fish, what to target, and what conditions they may encounter.
The weekly summaries also give readers a natural path to captain fishing reports, seasonal guides, fishing conditions, and the local captain directory.
Featured Article This Month
Best Pier Fishing Setup for Surf City, NC
Many visitors arrive at Topsail Island wanting to fish from the Surf City Ocean Pier but are unsure what rod, reel, line, tackle, or bait they should bring.
Our new guide explains how to build a practical pier fishing setup for local conditions. It covers equipment choices, fishing zones, common target species, and the challenges created by current, water depth, pier height, and wooden pilings.
This type of article helps first-time and visiting anglers prepare before they arrive while introducing them to the broader fishing information, reports, and local captains available on Topsail.Fish.
Community Highlights
July was a productive month across Topsail.Fish. Work completed during the month included:
- New weekly fishing report summaries
- New captain fishing reports
- Additional local how-to and pier fishing articles
- A redesigned Monthly Reports section
- Expanded captain and advertiser tracking
- Updated About and navigation sections that better explain the purpose of Topsail.Fish
Each addition gives anglers another reason to visit and another way to find useful local information.
Local Businesses Are Being Seen
The available July advertising reports recorded more than 19,000 local ad displays and 87 ad clicks.
These ads appeared while visitors were reading fishing reports, researching piers, exploring seasonal guides, viewing captain information, and planning time around Topsail Island.
The advertising tracking system changed during July, so this month’s total combines the available reports rather than one uninterrupted data source. The updated reporting system should provide cleaner month-to-month comparisons in future reports.
Why This Matters
Topsail.Fish works because useful local information brings anglers into the website.
A fishing report may introduce someone to a captain. A pier guide may lead that person to the fishing calendar. A seasonal article may help a family decide when to visit. A local advertisement may introduce them to a business they remember later in their trip.
Each useful page strengthens the others and gives visitors more ways to find the people and businesses connected to fishing around Topsail Island.
What’s Coming Next Month
During August, Topsail.Fish will continue publishing weekly fishing summaries, captain fishing reports, seasonal updates, pier information, and practical articles that answer the questions anglers are searching for now.
As late-summer conditions begin shifting toward early fall, upcoming content will also help anglers prepare for changing species activity, weather patterns, and fishing opportunities throughout the Greater Topsail Island area.
Thank You
Topsail.Fish continues growing because of the captains who share reports, the businesses that support the website, and the anglers who return each week looking for useful local fishing information.
Every article published, every fishing report submitted, every captain who participates, and every local business that advertises helps build a stronger fishing resource for the Greater Topsail Island community.
We will continue measuring that progress and sharing it here each month.
Topsail.Fish
Connecting anglers with local captains throughout the Greater Topsail Island area.
Website: https://topsail.fish
Tight Lines,
The Topsail.Fish Team
Continue Exploring Captain Resources
Whether you’re an experienced charter captain or just beginning your guiding career, the For Captains section of Topsail.Fish is designed to help you build a stronger business. Explore professional resources, marketing updates, directory tools, fishing reports, and educational content created specifically for fishing guides throughout the Greater Topsail Island area.
🎣 Planning a trip to the NC coast? Before you book a boat down south, check out why Topsail vs. Wilmington fishing offers a better backwater experience. 🎣
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